The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator. All with a Scandinavian design that makes it easy to use.
The authors are the founders of the innovation consulting firm Idélaboratoriet, founded in 2000. It has since the start been a leading player on an international level with clients like Tetra Pak, Ericsson, Carlsberg, Sony Mobile, Borealis, Ruta N Colombia and Hyper Island New York.